How to Promote Your Explainer Video and Get More Views

Optimize the Video for Search Engines

Optimizing your explainer video for search engines is the first step to promoting it. This means using the right keywords and tags to make it easy for people to find your video. Here are some tips on how to do this:

• Choose the right title: Make sure your title is clear, concise, and includes relevant keywords.


• Use relevant keywords in the video description and tags: Include keywords that people will likely search for when looking for a video like yours.


• Share the video on various platforms: Post your video on YouTube, Vimeo, and other video-sharing platforms to increase its reach.


• Embed the video on your website: Make sure your video is easily accessible, so visitors can watch it without leaving your site.

Leverage Social Media

Social media is a powerful tool for promoting your explainer video. Here are some tips on how to leverage social media to get more views:

• Share the video on your social media platforms: Post your video on Facebook, Twitter, LinkedIn, and other social media platforms where your target audience is active.


• Utilize paid social media advertising: Consider running targeted ads on social media to reach a larger audience.


• Engage with your followers and encourage them to share the video: Respond to comments, thank people for sharing your video, and ask them to share it with their followers.

Email Marketing

Email marketing is another effective way to promote your explainer video. Here’s how to use it:

• Send the video to your email subscribers: Include the tape in your email newsletter, or send a dedicated email promoting the video.


• Use catchy subject lines and personalize the email: Grab your subscribers’ attention with a catchy subject line, and personalize the email to make it more engaging.


• Include a call-to-action in the email: Encourage subscribers to watch and share the video with their friends and colleagues.

Collaborate with Influencers and Bloggers

Collaborating with influencers and bloggers can help you reach a wider audience. Here’s how to do it:

• Reach out to relevant influencers and bloggers: Find influencers and bloggers in your industry with a large following and reach out to them.


• Offer to collaborate and provide them with your explainer video: Offer to provide them with your video, and ask if they would be willing to share it with their followers.


• Encourage them to share the video with their followers: Ask them to share it with their followers, and provide them with any additional information they may need.

Measure the Results and Optimize

Finally, it’s important to measure the results of your video promotion efforts so you can optimize your strategy. Here’s how to do it:

• Monitor the views, engagement, and conversion rates: Keep track of how many views your video gets, how many people engage with it, and how many people take action after watching it.


• Analyze the data to determine what is working and what is not: Look at the data to see which promotion strategies are most effective, and adjust your strategy accordingly.


• Adjust the promotion strategies accordingly: Make changes to your promotion strategy based on the data to optimize your results.

To Sum Up

In conclusion, promoting your explainer video can be challenging, but with the right strategies, you can increase its reach and get more views. Remember to optimize your video for search engines, leverage social media, use email marketing, collaborate with influencers and bloggers, and measure your results to improve your promotion strategy continuously. By following these tips, you can get your explainer video seen by the right audience and achieve your marketing goals. So, start promoting your video today and watch your views soar!

In case you don´t have your video yet, make your explainer video with WIdeo

Agus Esperón

Wideo Co-Founder & Head of UX/Design

[TAG3]@agustinesperon